SMITH Advertising Hires New Director of Business Development
Summary
Ms. Bass’s experience includes mentoring and training partner sales executives on marketing modules while selling alongside them to Fortune 500 multi-channel retailer, high tech, and financial services clients.Ms. Bass also served as Sales Support Manager for Experian Marketing Services where she helped to develop and grow Experian’s top client and other strategic national accounts within the Consumer Packaged Goods Division.“What a great time to be out there helping client prospects review and realign their marketing strategies while working for a company that has the strategic insight and capability to integrate traditional and digital advertising really well,” said Bass.Ms. Bass’s experience includes mentoring and training partner sales executives on marketing modules while selling alongside them to Fortune 500 multi-channel retailer, high tech, and financial services clients.Prior to Alterian, Ms. Bass held the position of Director of National Accounts with ISG Consumer Sampling, where she sold database, sampling, and direct mail solutions for the marketing services company resulting in Procter & Gamble awarding the company “core vendor” status.Ms. Bass also served as Sales Support Manager for Experian Marketing Services where she helped to develop and grow Experian’s top client and other strategic national accounts within the Consumer Packaged Goods Division.“What a great time to be out there helping client prospects review and realign their marketing strategies while working for a company that has the strategic insight and capability to integrate traditional and digital advertising really well,” said Bass.“We are thrilled to welcome Anne Marie as Director of our Business Development staff,” said Gary Smith, President and CEO of SMITH.