Pearpop Raises Additional $18M; Valued at $300M
Summary
Led by CEO and Founder Cole Mason, Pearpop provides Pearpop Challenges, a self-service creator marketing tool, which has seen rapid adoption since its launch last year. Brands including Amazon, Netflix, Chipotle, Rakuten, Zappos, Universal Pictures, Sonos, and Beyond Meat, as well as artists like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone, use it as an authentic, performance-based, and streamlined way for brands to partner with creators at scale. As part of the news, the company is also launching two new product offerings: Ovation and Passport. Ovation instantly transforms customers or specific community segments into powerful brand advocates, by allowing brands to mobilize specific, targeted audiences that have engaged with a product in the past. Existing investors in Pearpop include Bessemer Venture Partners, Mark Cuban, Gary Vaynerchuk, The Chainsmokers, Mr.
Funding
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