Pearpop raises an additional $18M, as valuation increases to $300M
Summary
Brands including Amazon, Netflix, Chipotle, Rakuten, Zappos, Universal Pictures, Sonos, and Beyond Meat, as well as artists like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone, rely on Pearpop as an authentic, performance-based, and streamlined way for brands to partner with creators at scale. The offering gives brands and artists predictable, measurable results enabled by its pay-for-performance model.Influencer marketing is the fastest growing segment in marketing and yet theres still a lack of price transparency and accountability across the entire space, said Cole Mason, founder, and CEO, Pearpop. Ovation instantly transforms customers or specific community segments into powerful brand advocates, by allowing brands to mobilize specific, targeted audiences that have engaged with a product in the past. These new offerings build on the core success of Pearpops Challenges product while pushing the vision further. Meanwhile, Passport uses blockchain technology to give creators unprecedented visibility into audience engagement across multiple platforms and sources, allowing brands to understand creator impact.Existing investors in Pearpop include Bessemer Venture Partners, Mark Cuban, Gary Vaynerchuk, The Chainsmokers, Mr.
Funding
Review available funding amount, funding date, investors, and linked company information related to Pearpop raises an additional $18M, as valuation increases to $300M in the interactive ISVWorld profile.