FasTest, a startup to automate neuromarketing research, raised $ 130 thousand
Summary
The investors in the project are Orbita Capital Partners, WinVentures and business angel Igor Pechenkin. According to Kislov, before attracting investments, the project was developed on the money of the founders and profit from sales.FasTest automates neuromarketing research for businesses. The company is developing a web service that allows you to study the reaction of customers to marketing materials: commercials, banners, titles, slogans, logos.Usually neuromarketing research takes place in the laboratory: test participants are put on sensors and read the brain reactions. FasTest shows materials to the target audience on a computer screen and records a video with a persons reactions through a webcam to recognize emotions.The service also studies how well the target audience remembers the content and what associations they have when viewing advertising materials. The startup does not have a fixed cost of services each order is assessed individually, says the entrepreneur.Prior to FasTest, Andrey Kislov headed the Brain Company, a neuromarketing research agency.