Nasdaq-listed Integral Ad Science lobs $50m bid for Adveritas

Describing itself as a global leader in digital media quality, Integral Ad Science has a US$1.52 billion market cap and posted revenue for the September quarter of US$79 million – up 32% on the previous corresponding period. TrafficGuard is an omnichannel ad verification platform that helps companies combat fraud by verifying advertising engagement and blocking invalid traffic from infiltrating search campaigns. However, Nitro’s board urged shareholders to reject the bid on the basis it undervalues the company and is inferior to a binding offer from global tech Alludo that valued it at $2 per share. A wholly owned subsidiary of US realty technology company MRI Software will acquire PropTech Group (ASX: PTG) for $0.60 per share – representing a 131% premium to its closing price prior to the bid. The acquisition values PropTech at about $93.4 million on a fully diluted basis and the board has recommended shareholders vote in favour of the transaction, stating it represents a “compelling opportunity”.