Heres what you need to know before you shop for a new TV on Black Friday
Summary
"TVs youll find on Black Friday are typically going to be entry-level sets," says Paul Gagnon, vice president and industry advisor for the market research company The NPD Group. But keep in mind most live broadcasts still arent shot in 4K, so youll mainly see the benefit in apps like Netflix and Amazon Prime Video, or if you subscribe to YouTube TV with the 4K premium bundle. Lets say youre looking at a movie with a shot of the ocean, youll be able to see the nuances and textures of the wave, the deepest blues and the white caps, making you feel the realism of the scene. "The very high-end LCD TVs do a pretty good job of coming close or matching the performance of OLED displays." If you are relying on the TVs built-in applications, Gagnon suggests making sure the Smart TV youre buying supports all of the streaming apps you frequently use.