AppHub Acquires REVIEWS.io to Enhance its Best-in-Class Software Solution for Ecommerce Merchants

Founded in 2012 by Callum McKeefery and Nicole Albano, REVIEWS.io helps businesses enhance the power of their customers’ voices to increase sales and build brand trust using its review, loyalty, survey and user-generated content (UGC) solution. Fueled by a $60 million growth investment from Silversmith Capital Partners, the deal marks AppHub’s eighth and largest acquisition to date. “Our combined platform addresses a range of pain points for ecommerce businesses, including marketing, conversion, logistics, and now reviews, making it well positioned to serve both SMB and enterprise customers.” “Ecommerce has become incredibly crowded, forcing brands to compete more aggressively than ever for customer attention,” said McKeefery. “When we started REVIEWS.io 10 years ago, we wanted to create a product that would allow brands to build trust with their customers by enabling direct, useful feedback. AppHub is a great partner for us because of their broad ecommerce expertise and customer footprint, which will enable us to further accelerate growth.” “In addition to adding a great product, the acquisition of REVIEWS.io is transformational for us because it doubles our headcount to ~100 employees and expands our footprint to better serve our growing global customer base,” said Kris Eng, co-founder and co-CEO of AppHub.