New Research from LifeLearn: 2023 Veterinary Marketing Trends
Summary
Even in the midst of a global pandemic, mandatory closures, and client safety concerns, LifeLearn found that: • 51% of respondents reported annual practice revenue of over $1,000,000 in 2021. • Despite soaring profits, staffing was ranked as top challenge for 78% of practices struggling to keep up with demand heading into 2022. “We wanted to understand how practices were responding to the many challenges facing their teams, and how those responses were impacting the success of their clinics,” said Luke Wilson, Chief Revenue Officer at ProSites, parent company of LifeLearn. “The response from the veterinary community has been so amazing to see,” said Tiffany Isbell, VP of Brand & Content Marketing at ProSites, parent company of LifeLearn. The company’s vision is for this annual research project to serve as a guiding light for practices to stay competitive and up to date with the latest veterinary marketing trends through insights from their peers across North America.
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