Arey Closes Oversubscribed $4.15 Million Seed Fund Round
Summary
Arey gets to the root of the problem with a proactive hair care system that can be implemented at the first signs of grey by preserving and even restoring pigment.Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue.Conrad states, we are not anti-grey, but rather want to provide both men and women an alternative to the current reactive option of hair dye. The Greycroft team is excited to support co-founders Allison and Jay as they build the category-defining brand in aging hair care.We built the business with strong unit economics from the beginning and a focus on profitability. With 6 current products in their portfolio, the companys direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. We have deep experience investing in consumer, enterprise, digital health, and fintech sectors around the globe and work as a team to support and advise entrepreneurs, empowering them to execute on their visions.