artegic Becomes Part of UNITED Marketing Technologies Group by DuMont
Summary
82 percent of the German Internet users are in contact with companies such as DHL, dm, BMW, Generali, ING, Payback or REWE. “Since 2017, we have been continuously complementing our established and expanded MarTech portfolio via the strategic growth field of marketing automation. This acquisition is an additional important step to be able to offer our customers the complete marketing value-creation chain from UNITED as an integrated SaaS solution with a uniform data workflow.”Stefan von Lieven, CEO at artegic, adds: “We very much look forward to being part of the UNITED Group in the future and being able to continue to shape our growth and the market from this environment. The centerpiece is the software ELAINE which enables high-end e-mail marketing, multi-channel marketing automation and optimization of transaction e-mails and also is used for the processing of highly sensitive data and business-critical communication such as, for example, from the segments of insurance, banking or healthcare. The portfolio and size of the UNITED companies thus provide DuMont with a unique positioning in the global MarTech landscape.
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