Spiral, a Seattle startup that analyzes customer feedback, raises $1.25M
Summary
The company is in the process of expanding its engineering and sales team, aiming to reach a workforce of 12 by the end of the first quarter of 2023.The startup pitches artificial intelligence software that scans multiple channels of customer feedback. This lets companies spot bugs or other issues raised by customers and quickly rectify them.There are a bevy of other startups leveraging AI to go after a similar market. Other notable players include Enterpret and Viable.Spiral sells its tech to medium-to-large companies in the banking, fintech, connected devices and insurance industries, among others. Its software is currently being used by more than 12 clients, with a lot of incoming customer inquiries, Zhizhimontova told GeekWire in an email.We know budgets have been tightening across the board, though we see many companies actively seeking out conversion and retention-focused solutions, she said. They realize its much cheaper and compassionate to keep existing customers happy than try to recapture them after a churn-causing experience.Spiral raised $2.4 million in 2019 and was a participant in Amazons Alexa Accelerator program.
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