How to Maintain Holiday Sales Momentum Into Q1 [Ft. Andy Crestodina]

▤ Summary

With a strong digital strategy in place, however, you can still attract new site traffic, maintain high SEO, and even increase recurring revenue into Q1. Another option is to write your own roundup of products (with your brand somewhere on the list of course) and pitch it to a big blog that covers related topics. The hardest to find metrics (net promoter score, sales closing rate, margin) have the stronger correlation with business outcomes. Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics.

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