Tips to recruit and retain drivers under the age of 35
Summary
Transportation companies should lean into cultural trends that highlight diversity in hiring, reward ambition, and training and advancement opportunities for the under-represented female workforce. Ensuring women are visible, involved in key committees and initiatives, have a path to leadership roles, and are provided networking opportunities to build a community are all critical for attracting more females into your workforce. That’s because the Federal Motor Carrier Safety Administration permits states to offer a military skills test waiver for CDL applicants, making a written exam the only requirement. Vehicle technology that monitors and coaches safe driving behaviors or tracks drivers’ scores brings to life the popular “American Truck Simulator” reward system. The industry should consider a rebrand that focuses on truck driving as service-oriented, helping others by bringing them life’s necessities — from life-saving medicines to the creature comforts of home.