Plain is a new customer support tool with a focus on API integrations

▤ Summary

While the customer support space is a competitive industry with big tech companies like Intercom and Zendesk, Plain believes it has a different approach as it focuses on API integrations to make your companys product and your support platform work hand in hand.Plain has raised a $6 million seed round co-led by Connect Ventures and Index Ventures. Even when there are some integrations in place to sync data between the support tool and product data, information is usually out of sync as it isnt fetched in real time.While big customer support platforms offer APIs and a lot of customization options, development teams often have different priorities and cant spend too much time on internal tools. It makes calls to the backend to get relevant information, such as a subscription status, the name of the current plan, some usage metrics, etc. Developers can customize the user interface and create new interactions, such as early access requests, product feedback features and native contact forms.The startup has been trying to make it as painless as possible to start using Plain. The company thinks getting started with Plain is as easy as building a Slackbot.The fundamental problem were solving is context: Plain offers a single source of truth for customer interactions, powered by companies own systems and data so when someone gets in touch with a problem, the company immediately knows who they are, what their order is, whats happened so far and can resolve it in a single click, co-founder and CEO Simon Rohrbach said in a statement.Plain doesnt have the same track record and integration ecosystem as Intercom and Zendesk.

▦ Linked Companies

Intercom

$100M to $250M

Zendesk, Inc.

$1B+