Forsta Names Joel Headley as VP of Product Management, Rio SEO
Summary
In this role, Headley will lead and execute product strategy for Rio SEO, the industry-leading local marketing platform for enterprise brands, which joined Forsta earlier this year. He went on to serve for five years as the Director of Product of Local SEO and Practice Marketing at PatientPop, where he helped grow the company from $1MM to $77MM in annual recurring revenue (ARR). In 2020, Headley founded Leadferno, a SaaS company enabling businesses to create conversations that increase sales lead volume and close rate with omni-channel messaging. “Ive spent my career launching technology that helps businesses of all sizes grow, and the combination of Rio SEO’s local experience and marketing capabilities with the Forsta HX platform has the power to make a significant difference for enterprise brands across a number of industries,” said Headley. The world’s leading enterprise brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations.
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