Analysis | Musk’s Superpowers Are Being Ignored in His Twitter Takeover

▤ Summary

Focusing on advertising revenue and worrying about scolds undercut the basic ethos of the platform to its valuable users. Old Twitter seems to have massively overspent on staffing for initiatives that did not appeal to users and were frequently abandoned when they did not produce quick profits. Musk’s first attempts at tinkering — shifting revenue sources from advertisers to users, cutting staff and ignoring scolds — may or may not be helpful but they don’t point to the goal. That means understanding the fundamental value of Twitter and building infrastructure to support it, rather than making committee decisions to satisfy existing users, advertisers and third parties. This has already started at Twitter with Musk bringing in fellow product specialists and innovators like David Sacks, Marc Andreessen and Larry Ellison.

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