MRI Software plans to acquire PropTech Group Ltd - News
Summary
Global property technology producer MRI Software announces it has entered into a binding Scheme Implementation Deed to acquire 100% of PropTech Group Limited (“PTG”) (ASX: PTG.AX) for an estimated value of AUD $93.4m (£53.1m). Many of PTG’s products complement the MRI Living™ suite of solutions for residential sales and property management – and add new capabilities in other areas. “The business of finding, buying, selling, renting, and investing in property comes with the same complexities as any advanced industry – and needs the right technology to enable its potential. A combined MRI and PTG will be well-equipped to help modern real estate agencies respond to changing consumer expectations and market dynamics.” MRI’s acquisition includes a range of PTG portfolio products that automate and simplify business services at various touch points in a client’s relationship with a real estate agency, including: • CRM (Customer Relationship Management): VaultRE, VaultEA, and EagleCRM manage sales/listings, rentals, and contacts in a residential or commercial property context. • Agent and Agency Websites: WebsiteBlue is a full-service professional web design and development service and PropSEO offers all-in-one search engine optimisation.
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