Emerging Latino Media Upstart Celebrates Its First Anniversary
Summary
Culturally-relevant content has proven to be the most powerful way to establish credibility in the Latino community,” asserts Julian Posada, founder and president of Cafe Media.Posada, former general manager of Hoy (Chicago Tribune daily Spanish-language newspaper), took a bold risk in October 2008 to form Café Media to cater to the needs and interests of acculturated Hispanics.Related Links http://abclocal.go.com/wls/video?id=7031630 “Latino lifestyle mag celebrates first birthday” http://adage.com/hispanicawards09/article?article_id=139087 “Hispanic Creative Advertising Awards” Industry Leaders Say… “I have become a real fan of this magazine because I find its approach, content, design and purpose The most insightful and appropriate for the acculturated Latino… I sincerely feel that Café may have cracked the code.” ~Alex Lopez Negrete, President of Lopez Negrete “Unlike other options partnering with Café Media has allowed Diageo to connect with acculturated Latinos on multiple platforms at once.### Chicago, IL, October 16, 2009 --( PR.com )-- At a time when most print publications are struggling and closing down, one young Latino media company is proving the naysayers wrong.Expect Café Media to deliver more original online content, in addition to multimedia projects, featured bloggers and opportunities to develop interactive relationships with the most lucrative target market for businesses to grow market share and strength.Related Linkshttp://abclocal.go.com/wls/video?id=7031630 “Latino lifestyle mag celebrates first birthday”http://adage.com/hispanicawards09/article?article_id=139087 “Hispanic Creative Advertising Awards”Industry Leaders Say…“I have become a real fan of this magazine because I find its approach, content, design and purpose The most insightful and appropriate for the acculturated Latino… I sincerely feel that Café may have cracked the code.” ~Alex Lopez Negrete, President of Lopez Negrete“Unlike other options partnering with Café Media has allowed Diageo to connect with acculturated Latinos on multiple platforms at once.