SparkPlug Scoops Up $8M Series A Round
Summary
SAN FRANCISCO, CA, SparkPlug, the leading incentive management and wage supplementation platform for frontline workers, today announced an $8 million Series A funding round. The new capital will be used to fuel SparkPlugs aggressive growth plans which include key executive hires and investments into data, development, and behavioral science expertise to continue expanding its category-defining platform. SparkPlug is the leading incentive management and wage supplementation platform for brick-and-mortar retailers, restaurants, and consumer goods companies. SparkPlugs first-of-its-kind platform gives frontline workers the ability to earn like owners by rewarding them with cash for every sale they make. SparkPlugs fully customizable incentive software also empowers brands and retailers to drive sales by mobilizing in-store employees to serve as influencers, while delivering real-time campaign data to track and manage efficacy.