Why Gift an Album When You Can Send a Personalized Song?
Summary
Some people get excited about The Rock saying happy birthday to a friend theres shock value and fun in that, but ours goes a bit deeper and theres room for both here, Williamson tells Rolling Stone. Williamson says Songfinch paid artists over $1.5 million last year and attributes Songfinchs fast-rising financials in part to the pandemic as well as to the growth of other custom-content companies like Cameo, which has evangelized the concept to customers.In a streaming economy in which the rightsholders of the industrys few top catalogs take in the lions share of streaming revenue and at a time when touring, artists biggest money-maker, has been pummeled by the pandemic fan engagement and other ancillary content businesses are becoming an increasingly notable aspect of music makers and other content creators businesses as they search for new revenue models. The custom celebrity greeting company Cameo flourished last year, paying out $75 million to its creators, while artists were courted for higher numbers of brand deals. We want to give artists a platform that can operate like Uber and Lyft, something that can help keep them in the studio creating and doing what theyre passionate about.Songfinch has won over a few prominent hitmakers, but it isnt the only business betting on customized songs. The backing of prominent industry heads helps spur conversations on emerging tech and new concepts Williamson says, but dont expect A-list performers to be available for full song commissions any time soon.