Reveal Mobile Releases Enhanced Advertising Attribution Reports in Geofencing Platform
Summary
One of the enhanced reports ties social media ad campaigns to foot traffic at physical locations, such as restaurants, auto dealerships, casinos, or retail stores. “Measuring the effectiveness of digital ads on foot traffic to physical locations tends to be complex, leaving marketers to decipher what really happened as a result of their paid media,” said Andy Schrader, chief product officer at Reveal Mobile. “The attribution reports we’re making available bring clarity to the digital marketer’s workday.” The enhanced attribution reports for programmatic media include metrics such as unique store visits, campaign lift, the number of ad exposures and advertising days needed to drive conversions, and estimated sales from conversions. “These are the metrics that matter most to marketers who advertise for physical retailers, restaurant chains, and other multi-location brands,” said Schrader. Reveal Mobile is CCPA compliant and adheres to the Network Advertising Initiative (NAI) code of conduct.
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