Are Glassdoor reviews accurate? How to tell what’s true
Summary
Wall Street Journal ran an article in January 2019 reporting on how employers skew their Glassdoor ratings by incentivizing or pressuring employees to post positive reviews. This practice isn’t limited to just a few nefarious players either, according to article authors Rolfe Winkler and Andrea Fuller. Their article features online mortgage broker Guaranteed Rate, but also found the practice at Amazon, Airbnb, SpaceX, SAP, Slack, LinkedIn, Anthem, Clorox, and Brown-Forman, the corporation that makes Jack Daniels whiskey. Fuller and Winkler document that getting on that list of best places to work appears to be the motivation for many companies to inflate their Glassdoor reviews. If Glassdoor’s Content Moderation Team spots violations by individuals or companies, they will take down all reviews from that source.