WATI Raises $23M Series B Funding Round, Powering WhatsApp for Businesses
Summary
Over 2 billion people around the world use WhatsApp to communicate everyday things and its little wonder that businesses are taking to the messaging platform to support their customers where they feel most comfortable. Helping them supercharge this approach, customer and sales engagement tool WATI (which stands for WhatsApp Team Inbox) is today announcing a $23M series B funding round to scale the team and product and reach more businesses globally.The funding round was led by Tiger Global with participation from existing investors Sequoia Capital India & Southeast Asia, as well as new investors DST Global Partners and Shopify. We went vertical in our approach and created integrations and partnerships with Zoho, Shopify, Google Sheets among others to really help scale growth and sharpen the product. WATI has over 6000 customers across 78 countries including SMBs providing domestic house cleaning services to schools, tutorial centres, medical institutions and e-commerce, Shopify stores and many more.Ken Yeung added: The business messaging market has grown enormously. Ken was a lead application developer for SaxoTraderGO, a cloud based trading platform that offered clients access to 37 stock exchanges.
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