GRUBBRR Announces Strategic Acquisition of Mobile Ordering Platform Noble
Summary
This strategic acquisition provides Noble with the resources to expand its mobile and time-based ordering capabilities and enables GRUBBRR to venture deeper into the sports and entertainment verticals. “We see that GRUBBRR is at the forefront of self-ordering technologies and automation, and as we searched for a strategic partner to help our growth, we wanted to collaborate with a business whose goals and mission align so deeply with our own,” said Varun Pathak, President and CEO at Noble. “We are excited to see how both companies will continue to evolve as we work to shape the future of commerce together.” Entertainment venues across the country have turned to Noble to streamline operations and provide a better guest experience. “Their capabilities are a great complement to GRUBBRR’s existing tech stack, and this partnership allows us to explore the sports and entertainment verticals in a more robust way. Together, GRUBBRR and Noble hope to revolutionize the entertainment industry and refine the ordering experience for operators and patrons alike.