TikTok SEO: Understanding the TikTok Algorithm
Summary
The moment he joined the app, his feed was flooded with bikini-clad teenagers, crude physical “humor” and what I can just describe as a bunch of British guys acting very lad-y. Youtube and Facebook have come under fire for this before, but the truth is that any platform with a content discovery algorithm that relies on engagement is susceptible to creating echo chambers and promoting radicalization. Familiarity or the mere exposure effect will make you engage with the content you see most frequently, so there’s still a pretty high chance of developing echo chambers. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. My guess is that older and slower devices get shown shorter and lighter videos more often, to prevent disrupting the user experience if the phone’s performance can’t keep up.