Okhtein announces partnership with Bidayat
Summary
A continued focus on new product development, enhancing Okhteins digital footprint and expanding its physical retail presence are part of the global expansion plans.As a growing brand from MENA, we are extremely excited to collaborate with a partner that shares common values and understands the unique opportunities and challenges entrepreneurs from the region face, Mounaz and Aya Abdel Raouf say. We look forward to collaborating with Mounaz, Aya, Mohamed and the team at Okhtein to establish the brand as a global leader in premium fashion, Bidayats CEO Tugba Unkan says.OKHTEIN was represented by MHR in association with White&Case, and Bidayat was represented by Alliance Law Firm, as their legal advisors.Founded by sisters Mounaz and Aya Abdel Raouf in 2014, Okhtein is a contemporary handbags and accessories line that fuses centuries-old Egyptian craftsmanship with high quality materials and timeless designs to create a modern-day brand. Okhtein is characterized by contrasting details, reflecting the personalities of the design duo, which has attracted a celebrity following including Beyonc\xe9, Emma Watson, Cardi B and Gigi Hadid. Okhtein opened its flagship store in the contemporary district of Cairo in October 2020, offering customers a fully immersive brand universe in addition to its global retail partners worldwide. Please also visit www.okhtein.com for more information.Bidayat is a catalyst for creative talent and entrepreneurs in the Mediterranean basin, aiming to transform great ideas into globally recognised, aspirational and responsible brands.