Avoid the “laptop death trap” for primary research
Summary
We were demonstrating Northern Light SinglePoint™ to a prospective client the other day; she is the Insights and Global Innovation Manager at an international food and agricultural products company. Options include strategic dashboards, search results, newsletters, machine learning-driven recommendations and insights reports, email alerts, and RSS feeds. The precise composition and structure of any given organization’s insight distribution ecosystem will be unique to that enterprise, based on the information requirements and preferences of key constituencies within it. Now, back to our prospect – she was impressed with not only the “findability” of every piece of research content within a portal, but also with SinglePoint’s AI-driven machine learning capabilities that present meaningful insights from each document contained in a search result in digest form. At the end of her SinglePoint demo, our prospect came away with a clear understanding of the value of an integrated enterprise research repository accessible through a portal optimized for market and competitive intelligence – and a solution to her “laptop death trap” problem.
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