Apple puts more ads in the iPhones App Store
Summary
Apple on Tuesday expanded its search advertising inventory on its App Store to include units for purchase on the Today tab — essentially the front page of the app — and on individual product pages. The introduction of the new ad units was first announced earlier this year, and comes as Apples advertising business has been under additional scrutiny from rivals. Apples advertising sales are reported as part of its services business, which also includes App Store sales, online subscription revenue, hardware warranties, and revenue from licensing deals with search companies like Google. Most iPhone owners choose not to share, which prevents online advertisers from accurately tracking the performance of their ads. Apple says it made the change because of a corporate emphasis on user privacy, and has previously said it allows its users to turn off Apple personalization for ads and prevent the company from using certain kinds of data to target search advertisements.
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