London-based Immersive Gamebox secures €91 million of franchise deals as retail centres see new need to have leisure attractions
Summary
It’s now just signed about €91.5 million worth of franchise deals to expand globally and bring its immersive gaming experiences to retail centres. The UK-based gametech firm has just shared that it has signed about €91.5 million worth of franchise deals to expand globally with over 250 Gameboxes over the next 3 years. Each ‘Gamebox’ room can host up to six players at a time, making it a fun activity to enjoy with friends and family alike. IGB CEO and Founder Will Dean added: “We are delighted to sign franchise deals with such strong partners as part of the rapid expansion of Immersive Gamebox. With my experience of growing brands internationally, I will be helping establish IGB across various markets, as well as working with franchise partners to ensure they align with our core values and high quality service.”