Citeline Connect-Savvy Cooperative Partnership Provides Patient Insights to Optimize Clinical Trial Websites
Summary
During the two-day project, 15 patients analyzed visuals and provided their feedback on different elements of a Citeline Connect clinical trial landing page, screening questions, and post-screen interactions. Specific feedback focused on trial details such as side effects, recruitment of diverse applicants, eligibility criteria, and patient-centric aspects such as plain language and user-friendliness. “When someone starts researching clinical trial options, they are met with a tidal wave of information,” said Christina Masturzo, Citeline Connect Head of Product, Patient Engagement & Recruitment. The best way we can do that is to learn from them directly through the research that Savvy offers.” “Patients are dealing with enough on top of weighing the decision to commit to a clinical trial. The kindest — and frankly most effective — thing we can do is make that experience as easy, reassuring, and informative as possible,” said Jen Horonjeff, CEO & Founder of Savvy Cooperative.