DV Election Task Force: Weekly Snapshot
Summary
Weekly News Cycle Insights Each day, DoubleVerify analyzes billions of impressions on the open web – spanning websites, mobile apps, message boards and blogs – to help keep brands safe from appearing alongside unsafe and unsuitable content. DV’s technology classifies hate speech as content that is related to biased, derogatory or offensive actions directed toward any individuals or groups (race, ethnicity, gender, sexual orientation, religion, ability, etc. As September approached, however, and the midterm election cycle went into full swing, DV observed that the average rate of High Risk Hate Speech increased markedly. In addition, in geographically ranking hate speech by rate during the weeks of August 1 – October 4, DV found that the top-five states for hate speech were: Top Content Themes Emerge Across Election Coverage and Inflammatory Politics and News Beginning in mid-September, the DV ontology team, who use machine learning to analyze web page content and identify topics, began tracking the percentage of pages where the top 10 midterm voting issues appear. These issues are defined by Pew Research and include, in alphabetical order: This capability allows DV’s task force to track the frequency and prevalence of specific topics being mentioned over time.
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