How crowdfunding is helping Pure Electric fuel a generation of greener mobility
Summary
The campaign has created the chance to build a community adoption of electric mobility options, fueling a new generation of city movement. “We’ve always been driven by a fierce ambition to create a healthier environment and lifestyle for people living in major cities. The crowdfunding approach enables us to open the opportunity to people who want to invest their money consciously into companies that can positively impact the environment.” Adam Norris. The target of €1 million was smashed in short period of time, reflecting the popularity of the startup’s mission and a growing movement towards e-mobility. “We hope to create an engaged community that truly believes in our mission of giving every person living in an urban environment a better form of personal transport.” By going down this route, the company is able to build a community following, helping to empower a new generation of e-mobility enthusiasts – something that will be critical in making this the dominant and undisputed king of city mobility for years to come.