Influencer marketing firm Partipost bags US$7m to continue Asia expansion
Summary
The remainder will be used to accelerate the development of Partiposts new product suite to support the increased business needs of their multi-market commercial clientele as mask mandates retire across the Asian markets. Thailand, Vietnam and Hong Kong will join as Partiposts sixth, seventh and eighth operational footprint in the next 18 months.Partiposts spokesperson told MARKETING-INTERACTIVE that it will be focusing on user acquisition in 2023 so that more consumers can become influencers for the brands they love and be rewarded for doing so. It also further developed Partiposts tech platform and accelerate business expansion into Vietnam, as well as strengthen current operations in Singapore, Indonesia, Taiwan, and its recent expansion into Malaysia and the Philippines earlier that year.Two years ago, Partipost secured an investment of US$3.5 million in a Series A round funding to expand its business into Malaysia, Vietnam, and Philippines, as well as to strengthen current operations in Singapore, Indonesia and Taiwan. As the lead investor for this financing round, we are impressed with Eg and his team and are excited to journey with them to take them to the next level, Ng said.Meanwhile, Jeffrey Seah, partner at Quest Ventures Asia Fund, added that this is its third cheque in support of Partipost. With data insights collected through its in-app polls and user behaviours, Partiposts data-centric framework crowd sourced influencers with follower sizes ranging from a few hundred to millions of followers.Meet Asias top PR and communication leaders in-person.