Playmaker Capital Inc. Announces Platform Acquisition of Leading iGaming Affiliate Operator Wedge Traffic
Summary
Wedge’s technical and affiliation expertise, combined with Playmaker’s ecosystem of highly engaged sports fans, will create significant value for online sportsbooks and casino operators that are vying to acquire and retain customers, and facilitate a safe and fulfilling iGaming user experience. With a core focus on the U.S. market, Wedge properties display real time state-by-state promotions, welcome bonuses, and one-time offers, among other opportunities related to long-term betting lines. Through safe play content, such as actionable insights and strategies, Wedge is facilitating a fun and engaging experience while also fuelling the growth of online gaming by offering sportsbooks and casinos targeted user acquisition channels. Wedge’s widespread footprint minimizes reliance on any single geography and positions the business to capture additional tailwinds as North American markets continue to open up and mature. Wedge currently has affiliate marketing relationships with 15 online sportsbooks and casinos, ensuring that its platforms supply a significant number of new and recurring customers, including a portion of the 46 million Americans – 18% of the US population – that intend to place sports bets this year, to North America’s largest iGaming operators.