Branch Metrics Raises $35M in Series B Funding
Summary
Branch Metrics, a Palo Alto, CA-based deep linking solution for app developers and marketers, raised $35m in Series B funding.The round was led by new investor Founders Fund with participation from existing investors New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, and Ben Narasin, and new investor Madrona Venture Group.The company, which has raised $53m to date, will use the funds to further accelerate the adoption of its deep linking technology and to create innovative app content discovery products unlocked by deep linking.Led by Alex Austin, CEO and co-founder, Branch provides free deep linking, attribution, and analytics SDK and API, which makes app content searchable, shareable, and easier to integrate into marketing channels like email, SMS, and advertising.The company has built deep linking technology for major companies and mobile app developers including Pinterest, Jet, Buzzfeed, Redfin, HotelTonight, Luxe, PicsArt, Mint, Ticketmaster, Cole Haan, Houzz, Robinhood, and Fox Sports to make app content more easily shared and discovered.
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