SmartCommerce Acquires Basketful Co.
Summary
The companies have already begun integrating technologies, and SmartCommerce will begin providing enhanced services to clients in Q4 this year. Led by Jim Lesch and Eugene Burd, Basketful helps brands leverage consumer behavior data to identify and unlock marketplace opportunities, helping drive incremental growth for some of the world’s largest CPG brands. Led by CEO Jennifer Silverberg, SmartCommerce provides a technology platform that optimizes real-time data, including product availability, location and pricing for millions of CPG SKUs. The company’s Click2Cart platform is used by top CPG brands and their agencies to enable consumers to save/cart products from any digital impulse point such as ads, social media, influencers’ platforms, emails, websites, and product packaging, into carts of a network of over 1,000 retailers globally. The company brings together deep data and eCommerce experience from several former leaders of Channel Intelligence (acquired by Google in 2013) and is backed by Argentum, a New York-based growth equity firm recently named in the Inc.’s Founder-Friendly.
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