Price cycling – could this be right for your salon business? –...
Summary
Paul has been implementing what he calls his ‘price cycling’ strategy into hundred of salons across New Zealand and Australia for over 20 years, with minimal disruption. Watch the full interview below, or read along to find out more about his unique pricing strategy and why it’s worth thinking about for your salon, spa or clinic. “One of the reasons I started doing this was because of the introduction of computer based salon and spa software like Kitomba, when I realised that I could very easily measure the number of treatments I was doing in a particular sector. Most clients won’t even notice or care, but this small, incremental increase is enough that over a twelve month period, it can be worth thousands of dollars to you and your salon business. Cycling through your services one by one, little by little is just a really nice way of approaching pricing, and managing a successful future.” Are you running a salon or spa software that can crunch the numbers for you?
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