Pioneer DJ's parent company AlphaTheta acquires 25% of DJ Monitor
Summary
AlphaTheta Corporation has announced that it has acquired a 25% stake in DJ Monitor, a world leader in electronic music usage reporting.AlphaTheta manufactures and sells products from Pioneer DJ and its associated brands, including KUVO, a service which launched in 2014 which aimed to assist with the fairer distribution of royalties to electronic music creators and rightholders around the world. Fair royalty distribution enables artists to keep making music that DJs want to play and audiences want to hear. At AlphaTheta Corporation, were passionate about using our technical expertise and global reach to support music creators. Its a natural fit for us to partner with DJ Monitor, a company that shares our vision and determination to ensure artists are paid fairly. With club music embedded in our DNA, our partnership with AlphaTheta will create the most credible and robust system to maximise electronic music creator incomes.The purchase is interpreted as an important step that can accelerate the automatic transfer of royalties to performance rights organisations (PROs) by closing huge data gap and ensuring producers are paid accurately.