Digital maturity of companies
Summary
Many of the companies are still relying on proven technologies and processes, and only a few of them dare to be pioneers in the areas of Artificial Intelligence and Cloud, for example, and thus gain a decisive edge. However, there is still much greater potential here, especially in the area of analysis and use of data as well as Artificial Intelligence, because it can enable far-reaching increases in efficiency as well as the introduction of completely new business models. Not only the implementation of individual software solutions, but also economic and social developments in recent years play a decisive role, as companies must adapt to changes in their environment in order to continue to be successful. Due to highest flexibility, optimal scaling possibilities of computing power, storage and networks, more and more of the investigated companies rely on these technologies. The change in purchasing behavior towards direct and digital sales channels, due in part to the Corona pandemic, requires the introduction of eCommerce solutions for customers.