Goodbye Office: Microsoft 365 takes over as marquee product in rebrand

▤ Summary

• Users will continue to have access to the same apps in the Office productivity bundle after the branding updates, the company said in a FAQ website. A decades-long incumbent in enterprise software, Microsoft has grasped the advantages of the "as a Service" model by leveraging a large existing user base. Microsoft 365 subscriptions grew 15% year-over-year in the fourth quarter of 2022, for the period ending June 30, to 59.7 million. "It’s no surprise that they would take their highly-successful cloud brand and make that front and center," said Roberts. Multiple reasons are driving Microsoft to promote its cloud-based software suite over the legacy version of the product, including higher revenue, a better user experience and the ability to maintain and update the solution, said Roberts.

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