Using LinkedIn to Develop Your Personal Brand
Summary
Not only should you keep your profile up-to-date, but you should also spend at least 20 minutes per week on LinkedIn networking, engaging with and sharing other people’s content. With recent findings showing just how important it is to network with your contacts on LinkedIn, now is as good a time as ever to remind them that you’re here! If you’ve included tenure, a job title or skills in your summary, you should review this section every 6 months to keep it current. Most writers utilizing the publisher tool are using it in one of two ways; they are either creating thought leadership content or they’re syndicating an already existing blog. Both approaches have the potential to cultivate an individual’s personal brand and make them more appealing to their target audience.