83% of Local Consumers Conduct Online Searches Daily According to New Rio SEO Research
Summary
New proprietary research conducted by Rio SEO found consumers are searching for local businesses, products, services, and information more frequently than ever before. This insight is just one of the many findings from a newly published study from Rio SEO, the leading local marketing platform for enterprise brands. Rio SEO’s 2022 Local Search Consumer Behavior Study also found that over half of searchers are looking to make a purchase within 72 hours of conducting a local search for a business, product, or service, and nearly three-quarters (74%) of consumers frequently use Google Search/Maps to find information about businesses in their area. The world’s leading enterprise brands – retailers, restaurants, hospitality, financial services, healthcare, and more – rely on Rio SEO’s innovative technology and local marketing expertise to drive motivated, measurable online traffic to websites and physical locations. The combined technologies of Forsta and Rio SEO enable brands to engage consumers throughout the entire customer journey from discovery to purchase to advocacy.
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