Bidstack Raises USD $11M in Funding
Summary
Bidstack, a London, UK-based provider of an in-game advertising and video game monetisation platform, raised USD$11M in funding. The company intends to use the funds to accelerate its US growth strategy following the recent hire of Jude O’Connor as Chief Revenue Officer. Led by CEO James Draper, Bidstack is an in-game advertising and video game monetisation platform. These branded experiences can vary from trackside banners, and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse. Bidstack works with game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, among many others.