Estimating Search Opportunity — Whiteboard Friday

▤ Summary

Now, its really important that were able to estimate opportunity because it gives us a way to talk about how valuable our projects are to other people and it helps us to figure out where we should be focusing our energies. Were assuming position one will get us this kind of click-through rate, and that would result in about 27,000 clicks a year for this search term. Then I just found the highest position that we could get in that list for each keyword, and I used that with my click-through rate curve to try and estimate how much traffic we might be able to get. Well, we could do that same filtering process, except this time were marking anything where the title is something like how to or top tips or instructions how to, or anything that seems like a blog post, and we remove them as well. But it means that instead of spending lots of time having to reverse engineer, having to think really hard about all these different things and pull information into one place, we have a starting point for people to go from.

▦ Linked Companies

STAT Search Analytics

$1M to $5M