POOHM | The revolution of outdoor advertising
Summary
Now you could finally have moving ads, but you still had to book them long in advance, in big media bundles, without flexibility, and without any direct data feedback.The newest trend today is Programmatic turning DOOH into pDOOH. The problem, however, is: QR codes on posters are usually highly ineffective because only rarely people will want to take the time to grab their phone only in order to interact with an advertisement. Now, the advertiser could count the number of people who touched their nose and thus interacted with the advertisement.For CPL the customer needs to leave a trace, so that they can be included in the database as a lead that will possibly be passed over to the sales team. Now, people would have to visit the advertisers website, via URL, QR code, or NFC, and type in their address or contact information in order to get a free drink. Due to the nature of OOH and the value in brand awareness it brings, advertisers will most likely still be charged just for playing the ads in certain locations to a wide audience.