Caraway Closes $35M Investment to Introduce New Product Offerings and Expand Retail Footprint
Summary
"Caraway has been steadfast in its mission of providing consumers with a variety of non-toxic, design-forward options to elevate their homes," says Founder and CEO Jordan Nathan. "Launched as a DTC brand in November 2019 with the first high design, non-toxic and non-stick cookware product on the market, Caraway has since amassed a cult-like following and over 35k 5-star reviews. The company has also rapidly become one of the most in-demand lifestyle brands, having developed omnichannel partnerships with Crate & Barrel, Amazon, Nordstrom, Zola, West Elm, Williams Sonoma and others. Caraway continues to build a loyal customer base by prioritizing product innovation that delivers both non-toxic materials and design," says Matt Breunsbach, Managing Director at McCarthy Capital. Since then, the company has expanded its offerings to include non-toxic, non-stick bakeware sets and a ceramic tea kettle.McCarthy Partners Management, LLC is a registered investment advisor that conducts business as McCarthy Capital.