HeadsUp raises $8m seed round to help GTM teams use data to accelerate revenue - Identify and engage Product Qualified Leads
Summary
Native integrations with sales and marketing tools (e.g., Marketo, Salesforce, Intercom) mean GTM teams can then automatically engage these users through HeadsUp.At my first job, my co-founder Earl and I were early employees at Fiscalnote, a recently-IPOed SaaS company.At Fiscalnote, we spent a lot of time working on providing sales, CS, and marketing teams visibility into how users interacted with the product.We built out an internal tool that we were proud of at that time. But after speaking with 100s of other GTM teams, we realized there were several reasons a full-fledged product was required:SaaS companies are goaled on revenue quarterly. It accounts for nuances like seasonality, where the sales cycle and buying behavior varies from quarter to quarter.We were also able to build more extensive integrations with GTM tools, like Salesforce, Slack, Marketo.3. A more thoughtful tool could minimize the friction of adoption.One pitfall weve seen is that many existing solutions just show your GTM team a bunch of data. Reps arent hired to be analysts, and they dislike being overwhelmed by data.At HeadsUp, we spent a lot of effort making the product more prescriptive.
Funding
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