Boostr Launches Proposal-IQ, An AI-Based Recommendation Engine for Smarter RFP Responses
Summary
Time constraints and repetitiveness often lead salespeople and planners to pitch the same products repeatedly, and their choices are often based more on familiarity than on performance data. Media companies can easily configure the recommendation engine for their unique rules and requirements—if, for example, they want specific regions to sell more of a certain set of products. “Media companies struggle to quickly develop proposals that meet client needs while maximizing the yield of their inventory across a growing, diverse set of products,” says Patrick O’Leary, CEO and founder of Boostr. “Proposal-IQ solves for this by moving institutional knowledge into software so that ad sales teams can focus on the creative element of the response. Free up your sales and ops teams from manual data entry, and focus on more insights that drive revenue generation and profitability.
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