Study Discovers Most Businesses Mess Up Email Deliverability, Shares Easy Fix
Summary
A recent study by digital marketing agency Spiralytics discovered that Google Workspace spam detection is filtering out more and more business emails without the sender’s knowledge. If an email doesn’t make it to the inbox because of deliverability issues, it can lead to a loss in revenue and business opportunities. “We know many businesses who run into email deliverability issues,” says Spiralytics CEO Jimmy Cassells, “So, we think it’s paramount that they become aware of these methods. The company quickly builds on channel performance and gets results through an unmatched commitment to data analytics, testing, optimization, and turning leads into paying customers. It has over 9 years’ worth of experience and works closely with over 400 clients across multiple industries from the US, UK, Asia, Australia, and Europe.