BAM Strategy Names Sounder Its Market Intelligence Partner for Audio Advertisers
Summary
“As audio evolves from a digital perspective, it has more intelligent ways for us to target, and Sounder’s technology is a key part of that,” said Adam Muscott, SVP of BAM Media. Sounder helps us find highly relevant podcast inventory we wouldn’t have known about or been able to target previously.” Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to provide auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across a vast catalog of content. By connecting brands with previously hard-to-discover content, we are opening up new opportunities for everyone involved,” said Sounder CEO and Co-founder Kal Amin. For over 20 years, BAM has nurtured client-agency relationships into partnerships, as they strategically develop ideas that serve the business goals of their clients. Founded in 2019 by former Google and Spotify executives, Sounder builds advanced speech recognition technology and AI/ML models that enable media publishers to better monetize their content catalog.